Four Decades of Trust. Reimagined for a New Generation.

Client
Barakat Group of Companies
Year
2021
Scope
  • App & Website Content
  • Brand Redesign
  • Label & OOH Media Design
  • Marketing Collaterals
  • Social Media Content
Collaborators
  • Mustafa Sheikh
  • Ryan Danmay
  • Yellow

Barakat, A leading fresh produce brand in Dubai, UAE, with over 40 years of legacy in the industry. In 2020, Barakat undertook a full rebranding to give the brand a modern, fresher look aimed at younger audiences. The initiative involved digitising the brand through e-commerce platforms, online delivery, a new mobile app, and social media campaigns.

The rebrand also refreshed existing touchpoints, including packaging, visual identity, digital ads, and other marketing materials, ensuring a cohesive and contemporary brand presence across all channels.

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