India’s First Collagen + Protein Ice Cream: Moksha Morsel

Client
Moksha Morsel
Year
2025
Scope
  • Brand Identity
  • Label & OOH Media Design
  • Marketing Collaterals
  • Social Media Content
Collaborators
  • Hasweed Abdullah
  • Madhav

Moksha Morsel is an ice cream brand built around the idea of indulgence as liberation. It offers a moment of pause and sensory escape, encouraging people to slow down and savour everyday pleasures.

Inspired by the concept of moksha, the brand identity translates freedom into a rich yet contemporary visual language. Thoughtful typography, a refined colour palette, and tactile design elements come together to create an indulgent and emotionally engaging experience.

The project involved creating a complete brand identity, including the logo system, packaging and label design, promotional creatives, social media visual templates, and clear typography and colour guidelines to ensure consistency across all touchpoints.

Next project

Bringing Dynamic Content to a Static Website

Have a similar challenge?

Tell us about it. We'll tell you how we'd approach it.

Start a project